Finding the story that grows your business
Communications and brand building for business owners
Every business has a story. Let’s find yours.
The businesses people recognise are the ones they remember, return to and recommend. Building that kind of reputation starts with a clear story.
You know you’re great at what you do, but finding the time, the words and the confidence to communicate why doesn’t always come easily. That’s where I come in.
You know your business better than anyone. My job is to ask the right questions and provoke thought to bring clarity. I’ll help you define what it is you offer that no one else can, who you’re for and who you’re not, and why anyone should choose your products or services. Only then can we work out how, where and when to share your story to grow your business.
When you can tell your story clearly and confidently, you give people a reason to choose your business beyond price. You spend less time explaining yourself and more time doing the work you love. PR becomes possible. Referrals become natural. Your brand starts working for you.
Hi, I’m Suzy Greenwood.
I spent 18 years working for leading global PR agencies, advising some of the world’s largest brands and driving agency growth. In 2024 I took over my family’s bed and breakfast in South Devon and converted it into a holiday home and retreat venue: Seaflowers. Building the Seaflowers brand reignited my love of finding a great story. I repositioned the business, built its profile and earned national media attention that has driven guest bookings, strong direct demand and year-on-year growth.
I now help other small business owners find the story that grows their business. I’ll uncover what makes you and your business different, clarify who you’re for and articulate why people should choose you. Then I’ll turn that thinking into a distinctive brand and communications approach that builds visibility, credibility and growth.
I combine the rigour of a corporate communications background with the on-the-ground experience of running my own business. I understand what it takes to stand out but also how in a small business every penny needs to count.
My ‘superpower’ is finding your story and partnering with the right specialists to bring it to life. I’ll then use that story to earn you the kind of attention others pay for, driving genuine growth for your business.
From clarity, to connection, to growth.
Everything starts with understanding your business so I can craft your story, build your brand, and earn you a reputation that drives growth. No matter the shape and size of your business, the sector you operate in, or who you’re trying to reach, my process is the same:
Discovery: Understand what you offer and who you’re trying to reach
Story: Find how best to connect your business with your audience
Brand: Bring your story to life visually via my creative partners
Engagement: Build familiarity with the right people, at the right time, in the right places
Growth: Turn your reputation into business growth
My services
Every business is different. Finding your story might be enough to give you renewed clarity and confidence. You might need help for your website, marketing and social media to reflect that clarity. Or perhaps you have a specific goal where PR and profile raising can help. Together we’ll build the right approach to turn your story into tangible growth.
Find Your Story
Strategic positioning
Finding clarity about who you are, who your business is for and why people should choose you.
Build Your Brand
Brand development and creative content
Turing your story into a distinctive and coherent brand, then translating that through every customer touch-point.
Earn Attention
PR and profile raising
Building credibility, visibility and influence with the right people, at the right time and in right places to drive growth.
The Seaflowers Collective
Once you know what makes your business different and have a clear story to tell, you need to bring it to life. The Seaflowers Collective brings together trusted specialists in brand, photography, design and creative content to turn your story into a distinctive brand that people recognise, connect with and remember.
When building your brand I’ll bring in the right specialists for your specific business needs, ensuring your words, visuals and creative assets connect to deliver the same goal.
Find Your Story this September
Not ready to commit to consultancy? Then join this one-day workshop for small business owners. In a group of no more than eight, you’ll get clear on what your unique story is, learn how to tell it with confidence, leave with professional headshots that reflect who you are, and feel empowered with the tools to start turning it into business growth.
Join us Tuesday 22 September 2026.
Ready to find your story?
If you know you’re great at what you do, but struggle to articulate what makes your business different and why people should choose you, let’s talk.